The Fast-food Industry: McDonald’s, Burger King, Wendy’s, Hardee’s and White Castle

The Hamburger Industry: franchising, market conduct, marketing strategies of competing parties. Challenges confronting in the fast-food industry. Conflicts between franchisers and franchisees. Consumer behavior. The main role of management, its changes.

06.11.2013 | Economy | Экономика и экономическая теория | Язык: английский | Просмотры: 72