Branded entertainment: product placement in the entertainment business

Origins of and reasons for product placement: history of product placement in the cinema, sponsored shows. Factors that can influence the cost of a placement. Branded entertainment in all its forms: series and television programs, novels and plays.

16.10.2013 | Management | Менеджмент и трудовые отношения | Язык: английский | Просмотры: 194