Critical analysis of market entry strategy of Bershka BSK Espana S.A.
Critical literature review. Apparel industry overview: Porter’s Five Forces framework, PESTLE, competitors analysis, key success factors of the industry. Bershka’s business model. Integration-responsiveness framework. Critical evaluation of chosen issue.
04.10.2014 |
Management |
Менеджмент и трудовые отношения |
Язык: английский |
Просмотры: 240
