Branded entertainment: product placement in the entertainment business
Origins of and reasons for product placement: history of product placement in the cinema, sponsored shows. Factors that can influence the cost of a placement. Branded entertainment in all its forms: series and television programs, novels and plays.
16.10.2013 |
Management |
Менеджмент и трудовые отношения |
Язык: английский |
Просмотры: 292
