Strategic Marketing

Standardization and Adaptation (Localization) of Advertising in Different Regions of the World – Russia

Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.

05.09.2011 | Strategic Marketing | Маркетинг, реклама и торговля | Язык: английский | Просмотры: 143