The Peculiarities of Promotional Activity in the Sphere of Financial Services
The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
25.04.2015 |
Marketing management |
Маркетинг, реклама и торговля |
Язык: английский |
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